Meyadey is a Swedish children’s wear brand that was founded in 2019 as the sister brand of the globally known and loved brand Maxomorra. The founder, Johan Ström, felt the urge to create something slightly more sophisticated that would contrast the loud and extroverted energy of Maxomorra. As a result, Meyadey was born. Inspired by his daughter’s name Meya and the Swedish words for ‘me’ (mig) and ‘you’ (dig), it is a play on words, symbolising unity, individuality and friendship. Similar to our sister brand Maxomorra, Meyadey’s values and commitments are rooted in sustainability and honesty. Every single product is carefully considered, starting from the initial sketches to selecting the fabrics, printing and sewing.