Trends in the fashion industry for 2017 # 9 : Technology is key

December 7, 2016 | 0 Comments

Business for Fashion published the ten trends that will shape 2017. We will share one trend every week, read the complete article here 9. Upstream technology Placing big bets on technology in 2017 increases a company’s chances of being a future winner. Technology investments will have two rationales. First, the clear market trends — cycle acceleration, omnichannel, localisation and sustainability — pull in different directions: they cannot all be delivered […]
Trends in the fashion industry for 2017 # 7 : The end of the season cycles

December 7, 2016 | 0 Comments

Business for Fashion published the ten trends that will shape 2017. We will share one trend every week, read the complete article here 7. Changing the system In 2017, the fashion industry will await with baited breath the outcome of the recent disruptions to the fashion cycle. From the see-now, buy-now movement to joint menswear and womenswear presentations, 2016 was a truly disruptive year for the fashion cycle. Vertical retailers […]
Trends in the fashion industry for 2017 # 4 : Shrewder shoppers

December 7, 2016 | 0 Comments

Business for Fashion published the ten trends that will shape 2017. We will share one trend every week, read the complete article here 4. Shrewder shoppers In 2017 consumer needs and behaviours will likely become more sophisticated, more technology-driven and harder to predict than ever, with fashion companies striving to keep up. VR shopping technology Buy+ | Source: VCG/ Getty Images Today’s consumers are “always on” — better informed, better […]
Trends in the fashion industry for 2017 # 8 : sustainable production

December 7, 2016 | 0 Comments

Business for Fashion published the ten trends that will shape 2017. We will share one trend every week, read the complete article here Growth in organic materials 2017 is expected to be a year of organic growth. Gone are the days of growth driven by store expansion; next year, we should see brands focusing on like-for-like sales, increasing domestic demand, and growing through value rather than volume. Indeed, the “race […]
Maxomorra & Wobbel feature in mini-movie

October 14, 2016 | 0 Comments

If all signs proof right, Wobbel might be the next big toy hit. The Wobbel board, is doing amazing in the Netherlands and 2017 could be their international breakthrough. Wobbel and Maxomorra share a lot of values. They share the idea that creativity and playfulness are valuable for the development of children, and the products of both Wobbel and Maxomorra resemble those values. Reason enough to launch a co-created clip together, which was […]
Unboxing nOeser – Fall 2016

August 11, 2016 | 0 Comments

the Bristol showroom event was appreciated!

July 2, 2016 | 0 Comments

A few dozen buyers attended the first showroom event in Bristol that featured 9 stylish and sustainable fashion brands. The attending brands: Piccalilly, Little Green Radicals, Best years, Pigeon, Noeser, Maxomorra, Lily-Balou and From Babies with Love. The top three things that were highly appreciated by visiting customers: a nice mix of 9 sustainable brands the beautifull venue and nice atmosphere hospitality: lovely food, free drinks and a fabulous children’s corner […]
Björn Showroom Tour in Bristol and Manchester with 9 sustainable children’s labels!

May 20, 2016 | 0 Comments

Björn Agency is organising two new showroom events in Bristol (June 29th)  and Manchester (July 6th) with nine sustainable labels. The concept of the Björn Showroom Tour is simple: a select group of children’s brands present their SS17 collections in two beautiful and inspiring locations. Admission is free, childcare is available and on top of that: free food and drinks all day! “Current tradeshows lack the intimacy of a showroom, and most […]
To do & Not to do – learn to work more efficiently

March 31, 2016 | 0 Comments

At Björn, we use many different techniques in order to work more efficiently and save time for other things. Many of our ideas and inspirations come from the book 4 Hour Work Week by Timothy Ferriss and we’d love to share some with you! You may already have a To do list, but we’d also like to introduce you to the Not to do list. This list helps us focus the […]
Björn compares all sustainable certificates with one tool

March 16, 2016 | 0 Comments

When it comes to sustainable clothing, there are many certificates on the fashion market that can help consumers feel safe in knowing that they have made a good decision. But sometimes, knowing what the different certificates stand for and if they are inspected by trustworthy parties can be difficult. That is why Björn Agency has developed the Björn Sustainability Tool. This is a tool that calculates a score on the basis of […]